Secrets to Having a Happy Holiday

  • Australia voted as having the friendliest and happiest locals (35%), followed by Canada (33%) and Italy (29%)
  • Eight out of 10 people say a comfortable bed, a picturesque view (60%) and free Wi-Fi (52%) are the keys to holiday happiness
  • A third (33%) say staying in an apartment or home with local residents makes them happiest, while a quarter (24%) say meeting new people on holiday makes them happy

For many people, going on holiday is a highly anticipated moment, sometimes for months or even years, starting from research through to booking, looking at destination pictures and planning what to do during their stay. Regardless of how far in advance they book, with most travellers confirming they think about their upcoming holiday multiple times a day (39%), there’s real pressure for the trip to fulfil all expectations.

Now, global research commissioned by, the leader in connecting people with the most incredible places to stay, has revealed the magic ingredients to ensure holiday daydreams don’t become a holiday let-down.

Go where the happy people are

The research, which questioned 17,000 people from 17 countries worldwide, reveals that when the locals are happy, smiling and friendly, it has an immediate effect on our own happiness. A third (33%) of people say staying with locals makes them happiest, and a quarter (24%) say meeting new people makes them happy. And this happiness is obviously infectious, with almost half (47%) saying they get along better with their partner and family when on holiday. It’s the cheery and relaxed folk in Australia who top the list of happiest and friendliest nations, closely followed by Canada and Italy.

Top 10 countries with the happiest and friendliest locals:









United States








New Zealand





Shawn Achor, BA, MA, Harvard, one of the world’s leading experts on happiness, NY Times bestselling author and speaker known for his advocacy of positive psychology explains:

“Over a decade of research proves that mind-set and happiness are incredibly contagious. You don't even have to say a word to affect someone else with your optimism. If you find yourself around positive people, you have an increased likelihood of experiencing the world in a positive way as well, which is why friendly locals can have such a significant impact on travel experiences. In addition, this is why we should be encouraged to do rejuvenating activities like go travelling, because when we are more positive, it is easier for other people around us to choose to be positive as well. Scientifically happiness is an interconnected choice.”

Travel happy

After the initial happiness boost of seeing their accommodation for the first time and a fantastic, welcoming reception (38%) there are many holiday elements that people say keep their happiness levels on a high. A quarter (25%) immerse themselves in the local culture, half (48%) say eating delicious food is a winning ingredient for a happy holiday and almost half (45%) say breath-taking scenery is top of their list.

Top 10 ingredients for the happiest holiday:

Delicious local food


Perfect weather


Breath-taking scenery


Amaing accommodation


Smooth travel


Travelling with a partner


Travelling with family


Ticking off a new country


Immersion in the culture





Sleep happy

Of course, it’s not just where you go or what you do that makes for a happy holiday. Where we lay our heads has significant impact on how happy we feel when away. When it comes to accommodation the research reveals a comfortable bed is top of the list for keeping us happy when on holiday (80%), closely followed by a picturesque view to wake up to each morning (60%).

Top 10 accommodation requirements for a happy holiday:

A comfortable bed


A picturesque view


Free Wi-Fi


Nice toiletries


Soft pillows


Great room service menu


Waterfall shower


Complimentary bottle of wine on arrival


Coat hangers and wardrobe space


Mood lighting



“Our travels make the more mundane aspects of our daily lives worthwhile, so it’s important they live up to our high expectations. The research shows just how much emphasis people place on the people they meet and experiences they have when they go away to make the perfect trip. At we know that there are certain key comforts that are a must for any traveller; from a comfortable bed, to the perfect view or just simply being able to access free Wi-Fi. That said, every traveller has their own unique wants and needs. With over one million properties worldwide, 30 different property types to choose from and more than 102 million verified reviews from guests, makes it easy for travellers to find their ‘holiday happy’,” said David Mau, director of product,



Research commissioned by and independently conducted among a nationally representative sample of 1,000 people from each of the 17 markets who had taken at least 1 domestic or international holiday in the past year. In total, 17,157 respondents (18yrs +) were surveyed from the UK, Germany, France, Netherlands, Italy, Spain, Croatia, Russia, USA, Canada, Brazil, China, Japan, India, Thailand, Australia and New Zealand. Data was collected from 9 September to 4 October 2016.

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