GO FOR GOLD WITH A HISTORIC FIRST OVERNIGHT STAY AT THE HOLLAND HEINEKEN® HOUSE
Amsterdam, 23 January 2018 – For the first time ever, Heineken® is offering a unique overnight stay in the renowned Holland Heineken® House during the Games in South Korea through a partnership with Booking.com. This once-in-a-lifetime experience gives guests the chance to enjoy the high energy atmosphere all day and into the night, retreating to their deluxe orange room, complete with a private bar.
Since its conception in Barcelona ’92 when it was simply a venue for Dutch athletes, their families and friends, the Holland Heineken® House has quickly grown into the hottest ticket in town for fans from all over the world to celebrate unforgettable moments. Known for hosting international sports stars and celebrating heroic Dutch medal winners, this unique place to stay has all the facilities a thrill-seeking traveller could wish for, and more!
Heineken® is encouraging fans to live it up like never before and go for gold with this exclusive holiday home for two. Reservations will become available on Booking.com each day at 9:00am GMT from 23 to 27 January. For only 32,500 KRW (approximately €25) per night. Guests will experience the ultimate Orange fever, with performances from iconic Dutch artists including Van Velzen, André Hazes Jr. and Di-rect, a behind-the-scenes tour and a visit to the TeamNL Lounge.
Hans Erik Tuijt, Global Sponsorship Director, HEINEKEN, said: “HEINEKEN is proud that Holland Heineken® House represents over 25 years of Heineken’s commitment and support to the Games. We are thrilled to bring the House to life this year in an innovative way with Booking.com to give fans a new immersive experience.”
Pepijn Rijvers, Chief Marketing Officer at Booking.com, adds: “Nothing beats the adrenaline and excitement of watching world-class athletes compete at such an inclusive and captivating sporting event. We are excited to be partnering with HEINEKEN on this exhilarating celebration of Dutch pride while empowering our customers to experience the world by adding this once-in-a-lifetime stay to our already epically diverse spectrum of accommodation choices”.
This will be the 14th edition of Holland Heineken® House and its first time in South Korea. HEINEKEN has organised the national house on behalf of the NOC*NSF at every Summer and Winter Games since the 1992 Games in Barcelona, where it was the first national house. It has since grown into a popular meeting place for thousands of Dutch and international visitors.
Further details of the room can be found under the Booking.com listing here https://www.booking.com/hotel/kr/hhh.html.