Europe/Amsterdam shines light on travelers’ optimism and hope on the horizon for getting back to travel

New research spanning 28,000+ travelers across 28 countries and territories reveals the travel hopes and anticipation among people around the world in the wake of vaccine roll-outs, following a year of restrictions

  • 71% of global travelers would rather go on vacation in 2021 than find true love
  • Two thirds (66%) feel more hopeful about traveling in 2021 thanks to news of successful COVID-19 vaccines
  • 64% say travel is more important to them now than before the pandemic
  • Six in ten (61%) feel confident that they’ll be able to hit the beach by summer 2021
  • Over half (59%) state that they won’t travel internationally until they have been vaccinated

AMSTERDAM, 7 APRIL 2021 – The impact that COVID-19 has had on our daily lives has made the past year one of the hardest we’ve had to endure. Maintaining distance and staying home has become part of the new normal. While tough days may still be ahead, new research reveals that our appetite to explore the world remains undiminished and after months of restrictions, travelers are finally starting to see light at the end of the tunnel, thanks to the roll-out of vaccines and the development of other break-through medical advances in the battle against COVID-19.

With a mission to make it easier for everyone to experience the world, leading digital travel platform reveals insights from more than 28,000 travelers across 28 countries and territories* to uncover what travelers feel most hopeful about as it becomes safe to travel again, and what support they believe the travel industry needs to get back on its feet.

Travelers’ optimism returns as vaccines fuel hope
Despite knowing that the pandemic finish line hasn’t been reached just yet, two thirds of global travelers (66%) feel more hopeful about traveling in 2021 due to the unwavering commitment of the scientific and medical communities and the roll-out of COVID-19 vaccines. The same number of global travelers (66%) state that not being able to travel extensively in 2020 has made them yearn for travel even more in 2021. 

The trust in vaccines runs deep, with over half (59%) of global travelers stating that they won’t travel internationally until they have been vaccinated, which rises to 68% among those 55+ years old, while 55% of global travelers will only travel to countries that have implemented vaccination programs. But there still is some hesitation, with two fifths (41%) remaining sceptical as to whether a vaccine will truly help make travel safer. 

Travel Wins in Post Pandemic Priorities
Despite feeling mostly optimistic, global travelers acknowledge that not being able to travel in 2020 like they used to in previous years has had a significant effect on their well-being, with 48% reporting a negative impact on their mental health and 47% having felt imprisoned in their own home due to travel restrictions.

64% say travel is more important to them now than it was before the pandemic. So much so that almost three quarters (71%) of travelers would even go so far as stating that they would rather go on a vacation in 2021 than find true love. Meanwhile 66% would prioritize traveling over success at work, preferring to go on vacation than get promoted.

Over half (53%) of travelers have used the increased time at home to plan future travel while almost half (45%) have banked more vacation days, so are excited about the potential of taking longer vacations in 2021. When dreaming about their next vacation, six in ten (61%) feel confident that they’ll be able to hit the beach by summer 2021, and 23% say a relaxing beach or spa trip will be the first type of trip when it’s safe to do so . After an exhausting year only 6% will book an active trip and just 5% say a city break is a priority.

A joint effort for a common goal
To help travelers safely rediscover the destinations they long for, there appears to be a consensus that governments, travelers and the wider travel ecosystem need to work together.

Following the impact that COVID-19 has had on the travel industry, 95% of global travelers think the industry needs to be supported to get back on its feet. Two thirds (66%) believe that government financial stimuli are now needed to help travel’s recovery and over half (56%) worry that the industry won’t survive unless it is supported with government grants. In terms of more practical regulations, 72% state that wider access to pre-travel COVID-19 testing is needed, and 70% say that governments should collaborate with travel associations and providers to set more consistent standards.

Whilst 70%**’s accommodation partners surveyed are cautiously optimistic about the future of their business, they share travelers’ mindset that the industry needs support, as the majority of them would like to see governments do more in the future to support the travel industry during the ongoing COVID-19 crisis. Three key areas that need to be addressed, according to properties of all types and sizes, are more consistent international standards when it comes to travel advice & rules, speeding up vaccine roll-out programmes and wider access to pre-travel COVID-19 testing**.

But with 62%** of accommodation providers expecting to see an increase in interest for travel for 2021, they continue to do their part to ensure travelers feel safe, with almost 70%** having increased health & safety measures and improved cleaning processes.

Accommodation providers are not the only ones willing to roll up their sleeves, with 60% of global travelers willing to accept only being able to travel if they could prove they have been vaccinated. Meanwhile 73% would accept having to wear a face mask when traveling, with 64% going as far as supporting ano mask no travelban (unless exempt). Two thirds (66%) would be willing to only travel in small groups of 2-6 people.

To support the travel industry more directly, 17% of global travelers plan to use travel credits / vouchers from cancelled trips instead of requesting a refund and the same number will buy vouchers for family and friends for them to use when it’s safe to travel again. Meanwhile 31% plan to choose less frequented destinations and 27% want to book independent accommodations or accommodations in or near their hometown to support local businesses (20%).

Arjan Dijk, Senior Vice President and Chief Marketing Officer at comments: remains optimistic that at some point in the not-so-distant future, everyone may once again be able to travel and experience the world together. As we start to see a light at the end of the tunnel, we remain committed to supporting everyone on their journey to getting back to travel, as it’s safe to do so, working together with all those in the travel industry to ensure its recovery for a better, brighter future. And with our mission to make it easier for everyone to experience the world, when the time is right to discover the places, cultures and experiences we’ve all been dreaming of, we will make sure you can find them on”

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*Research commissioned by and conducted among a sample of adults who are planning to travel in the next 12 months. In total 28,042 respondents across 28 countries and territories were polled (including 1003 from Argentina, 1002 from Australia, 1000 from Brazil, 1001 from Canada, 1000 from China, 1002 from Colombia, 1001 from Croatia, 1003 from Denmark, 1002 from France, 1005 from Germany, 1004 from Hong Kong, 1000 from India, 1002 from Israel, 1000 from Italy, 1000 from Japan, 1002 from Mexico, 1000 from Netherlands, 1000 from New Zealand, 1003 from Russia, 1000 from Singapore, 1003 from South Korea, 1005 from Spain, 1001 from Sweden, 1000 from Taiwan, 1003 from Thailand, 1000 from UK, 1000 from USA and 1000 from Vietnam). Respondents completed an online survey in January 2021.

**Research commissioned by and conducted among a sample of accommodation partners. In total 3,491 respondents across 20 countries and territories were polled (including 86 in Australia, 85 in Austria, 177 in Brazil, 12 in China, 212 in Croatia, 395 in France, 296 in Germany, 136 in Greece, 109 in India, 69 in Indonesia, 492 in Italy, 79 in Japan, 55 in Mexico, 120 in Poland, 96 in Portugal, 197 in Russia, 353 in Spain, 65 in Thailand, 218 in UK and 241 in US). Respondents completed an online survey in February 2021.


Part of Booking Holdings Inc. (NASDAQ: BKNG),’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, enables properties all over the world to reach a global audience and grow their businesses. is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.4 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, makes it easy and backs it all up with 24/7 customer support.

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