Booking.com Makes Eurovision Song Contest Dreams Come True With Iconic Music Retreat in Turin
The ultimate fan experience includes a luxurious stay in a villa fit for a pop star, a personalized recording session, VIP tickets to the Eurovision Song Contest and a private meet and greet with Eurovision Song Contest legend Conchita Wurst on the day of
AMSTERDAM - 2 May 2022 - Today, leading digital travel platform Booking.com announces it will be opening the doors to an exclusive Music Retreat to celebrate this year’s Eurovision Song Contest in the host city of Turin, Italy. As the Official Travel Partner, Booking.com is offering a few lucky fans the opportunity to experience a unique one-night stay to celebrate the annual Eurovision extravaganza of epic songs, sequins and wind machines first-hand, through a one-of-a-kind, immersive experience.
The unique Music Retreat will transform Booking.com’s stunning Casa del Pingone, a 15th century building, restored with some of its original features and artwork, located on the edge of an ancient Roman wall, into the ultimate Eurovision Song Contest fan experience. The Music Retreat will offer guests the chance to live it up as an international music icon for the night. Not only will diehard fans stay in a luxury apartment fit for a rockstar - complete with a roof terrace and designer furniture, they will receive exclusive VIP access to attend the song contest live and in person, which is watched by an estimated 183 million viewers across the world.
An exclusive and memorable experience for Eurovision Song Contest fans:
Available exclusively on Booking.com for two one-night stays, those lucky enough to book the Music Retreat will enjoy a fully immersive Eurovision Song Contest extravaganza. Singing along to the Eurovision Song Contest’s most emotional power ballads, memorable pop anthems and everything in between, fans can rock the microphone in the property’s built-in recording studio. Complete with the assistance of a professional music coach, guests will even get to record their very own rendition of a favorite Eurovision Song Contest hit as a keepsake for years to come.
Outside of the recording studio, guests at the Eurovision Song Contest Music Retreat can keep the hits playing with custom karaoke, featuring all their favorite Eurovision Song Contest hits from the past decades. Fans will also be able to snap pics in a custom photo-booth, with props and costume pieces that allow them to memorialize iconic Eurovision Song Contest moments and relive their experience for years to come. No rock star retreat would be complete without an opportunity to meditate and relax after a night of indulgence, with guests being able to recenter themselves with the help of sound waves and vibrations through a personal Gong Yoga session.
The Music Retreat will accommodate up to two guests per night and be available for two stays, to coincide with the second semi-final and the grand final of the Eurovision Song Contest 2022. Guests will also be given exclusive VIP tickets to see the world’s biggest and most beloved live music event, with the booker on the 12th May experiencing the second semi final and the guest on the 14th May securing tickets to the grand final.
The lucky guests who book the stay at the Eurovision Song Contest Music Retreat on the date of the grand final will also see a familiar face when they check in…Conchita Wurst, the Booking.com Eurovision Song Contest Ambassador.
To further celebrate the Eurovision Song Contest’s history of scintillating songs, vibrant performances and legendary live shows, Booking.com has partnered with Eurovision Song Contest legend Conchita Wurst. Tom Neuwirth a.k.a. Conchita Wurst, who is well known for winning the 2014 contest with his performance of ‘Rise like a phoenix’ will be opening the doors to greet guests who book for 14 May at the Music Retreat.
“As the Official Travel Partner of Eurovision Song Contest 2022, Booking.com is playing a role in making it easier for millions of Eurovision fans to come together and celebrate one of the world’s biggest and most beloved live music events, as well as its message of unity and inclusion. Beauty comes in a variety of forms in both music and travel, and the Eurovision Song Contest Music Retreat is just one way that we’re tapping into this unique moment to spark people’s curiosity and inspire them to discover the people and places that make the Eurovision Song Contest so special.” - Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com.
“Music and travel have a powerful ability to bring people together, broaden horizons and promote enhanced understanding and acceptance, especially for the LGBTQIA+ community. I’ve gotten to know so many incredible people and places through my Eurovision Song Contest experience. I’m so pleased to be partnering with Booking.com and helping them bring that energy and those unique connections to life in such a special way in Turin.” - Conchita Wurst, Booking.com Ambassador for the Eurovision Song Contest 2022.
Book your stay at the Eurovision Song Contest Music Retreat:
Travelers who want to experience the thrill of musical stardom must be quick as only two nights are available for booking. The exclusive Music Retreat will open for bookings on 6th May at 10.00 am CEST for stays which coincide with the Eurovision Song Contest Semi Final 2 on 12th May and the Eurovision Song Contest Grand Finale on 14th May. Priced at just 12 Euros per night, to honor the coveted ‘douze points’ that each of the Eurovision finalist hope to earn, this once-in-a-lifetime experience can be booked by visiting the Booking.com listing here: Eurovision Song Contest Music Retreat
This unique initiative celebrates the incredible diversity of travel experiences on offer on Booking.com and is a lavish example of just one of the many unforgettable stays customers can enjoy at one of the more than 6.4 million instantly bookable reported listings in vacation homes, apartments and other unique places to stay on the platform. This is in addition to the countless memorable experiences and attractions in over 900 cites as well as a range of transportation options including flights, car rentals and taxis.
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 27 million total reported accommodation listings, including more than 6.3 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.
About the Eurovision Song Contest
The Eurovision Song Contest is the world’s largest live music event. It is organized annually by the European Broadcasting Union (EBU), the world’s foremost alliance of public service media (PSM). The competition, in which participating Member broadcasters of the EBU send a new song to represent their nation, takes place annually in the country that won the previous edition. The event is produced by the EBU together with the broadcaster which sent the winning song. 41 broadcasters will take part in the 2022 Eurovision Song Contest in Turin, following Italy’s victory with the song "Zitti e buoni” by Måneskin in 2021. The Eurovision Song Contest has taken place every year since 1956 except in 2020 when the event was canceled due to the coronavirus pandemic. 27 countries have won the competition at least once. The 2021 competition reached a total audience of over 183 million people.
About the European Broadcasting Union
The European Broadcasting Union (EBU) is the world’s foremost alliance of public service media (PSM). Our mission is to make PSM indispensable. We represent 115 media organizations in 56 countries in Europe, the Middle East and Africa; and have an additional 33 Associates in Asia, Africa, Australasia and the Americas. Our Members operate nearly 2,000 television and radio channels alongside numerous online platforms. Together, they reach audiences of more than one billion people around the world, broadcasting in almost 160 languages. We strive to secure a sustainable future for public service media, provide our Members with world-class content from news to sports and music, and build on our founding ethos of solidarity and co-operation to create a center for learning and sharing. Our subsidiary, Eurovision Services, aims to be the first-choice media services provider, offering new, better and different ways to simply, efficiently and seamlessly access and deliver content and services. We have offices in Brussels, Rome, Dubai, Moscow, New York, Washington DC, Singapore, Madrid and Beijing. Our headquarters are in Geneva. Discover more about the EBU at www.ebu.ch
About Conchita Wurst
The Austrian artist Tom Neuwirth invented his persona Conchita Wurst in 2011, won the Eurovision Song Contest as a bearded diva in 2014 and became a figurehead of the queer community overnight. Since then, he has toured the World, released three albums, he hosts TV shows, and repeatedly uses the attention to support socio-political causes. During the pandemic, he started writing his own music, regularly releases new tracks and accompanying pop music videos, and has just launched his own video platform WURSTTV.com with original series and exclusive contents for his fans.