Europe/Amsterdam Launches BookingSuite App Store to Connect Properties with Handpicked Hospitality Software Solutions

  • Nearly half of global travelers (47%) want technology to develop faster to help improve their travel experience*

  • The BookingSuite App Store empowers properties of all sizes to deliver better guest experiences in just a few clicks

Amsterdam, Netherlands 6 March, 2019 Today, one of the world’s leading digital travel platforms and a digital technology leader, announced the launch of the new BookingSuite App Store. The BookingSuite App Store is a one-stop shop for accommodation partners to find relevant software solutions for their property that they can implement in just a few clicks, including a free trial period for all products and services. It has been developed by BookingSuite, a division within dedicated to providing software solutions that enable accommodation providers to grow their businesses online and deliver outstanding experiences for their guests.

As technology continues to advance, making new types of travel experiences possible, customer expectations are rapidly evolving. According to recent research conducted by, nearly half (47%) of global travelers want technology to develop faster to help improve their travel experience*. In fact, when it comes to specific innovations, again nearly half (47%) are excited about the prospect of new services like keyless accommodation access going completely mainstream in 2019*. Despite this growing interest, of the small and medium-sized hotels that are currently leveraging technology at their properties, only 27% are using tech related to in-stay guest experiences, with only 11% offering keyless entry**. To ultimately support accommodation providers to meet this growing demand and empower them to deliver the seamless, technology-enabled travel experiences for their customers at a property-level, has developed the new BookingSuite App Store.

The BookingSuite App Store is a valuable solution for accommodation providers to cut through a crowded and often confusing market of competing software solutions for their property and narrow in on the ones that are the best fit for their business, including the ability to test them out for free. For software solution providers, the App Store, the BookingSuite APIs and SSO products enable them with a scalable platform to reach new customers and markets through an integration via, including secure and compliant transfer of data, translation of their product information into 40+ languages and easy tooling to manage their performance, data connection and fee collection.


A new way to shop for software solutions

The BookingSuite App Store presents handpicked solutions from industry-leading hospitality software providers in a number of different categories, to make finding the right solutions for a property’s business quick and easy. The BookingSuite App Store provides personalized recommendations for accommodation partners based on their type (i.e. “popular for apartments”), size, location, past performance and industry benchmarking data. It also includes products and services specifically designed to improve the guest experience at their property, including solutions for guest communications, upsell and promotions, as well as online check-in, With applicable solutions for properties of all sizes, including apartments, guest houses, boutique hotels and everything in between, the BookingSuite App Store offers:

  • Quick and easy set-up for all solutions, as an accommodation partner’s data is automatically imported into the new app in just a few clicks

  • A free trial for all products and services

  • All products sync with a partner’s existing account, with no need to upload new payment details or remember multiple passwords

  • No long-term contracts: accommodation partners can cancel solutions at anytime, switching between products and services to find the right ones for their business

“At, our overarching aim is to make the entire trip experience - whether you’re an accommodation provider or a traveler - as smooth and as seamless as possible,” said Pepijn Rijvers, Senior Vice President at “As with everything we develop through BookingSuite, the whole purpose of the App Store is to make it easier for our partners to quickly find and implement the software solutions that are just right for them so that they can easily manage, optimise and ultimately grow their business online. In a nutshell, we take care of the technology so that they can take care of their guests and focus on delivering the incredible experiences they crave.”


Scalability for technology providers

For hospitality solution providers, connecting to the BookingSuite App Store and SSO (Single Sign-On) product enables them to easily and instantly offer their services to millions of properties around the world. This includes easy integration with the BookingSuite APIs and a seamless SSO flow that allows properties to easily and securely share their data using their credentials for a more relevant, personalised and connected experience. The BookingSuite App Store includes a provider portal to track performance, manage accounts and data connections, in addition to handling fee collection in over 50 currencies and translations of all relevant product information into more than 40 languages. Example BookingSuite App Store categories for hospitality software solutions include:

  • Property websites

  • Price optimisation

  • Guest reviews

  • Guest messaging

  • Online check-in

  • Upsell and promotions

  • In-stay services


The BookingSuite App Store is currently available for accommodation partners and hospitality software solution providers in Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Portugal, Spain, Switzerland and the United Kingdom. Over the course of 2019, the BookingSuite App Store will be launched in additional markets in Europe, Asia, Oceania and the Americas.

To learn more, accommodation partners can visit the App Store section of the BookingSuite site. If the BookingSuite App Store is available for their market, they can also simply log in to their account and visit the App Store tab in their extranet. In just a few clicks, they can begin their free trial for any of the products and services they are interested in testing for their property.

Hospitality software solution providers globally that are interested in integrating their technology and services into the BookingSuite App Store and making them available to accommodation partners can learn more and apply directly via the Providers section of the BookingSuite site.

Download the latest research report commissioned by BookingSuite about the “Connected Traveller” via the BookingSuite website.



Notes to editors:

*Research commissioned by and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 21,500 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 10th August to 30th August 2018.

**Online global partner survey run by across 20 countries from the 2nd to 9th of February 2018. This data is filtered for small and medium independent hotels, with 2,208 small and medium properties represented in the sample.



Established in 1996 in Amsterdam, B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), now employs more than 17,000 employees in over 200 offices in 70 countries worldwide.

With a mission to empower people to experience the world, invests in digital technology that helps take the friction out of travel. At, we connect travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The website and mobile apps are available in 43 languages, offer over 28 million total reported listings, including more than 5.7 million listings of homes, apartments and other unique places to stay, and covers more than 146,000 destinations in 229 countries and territories worldwide.

Each day, more than 1.5 million room nights are reserved on our platform. So, whether traveling for business or leisure, customers can instantly book their ideal place to stay quickly and easily with, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach 24/7 for assistance and support in over 43 languages, any time of the day or night.

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