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Europe/Amsterdam Doubles Its Support for Startups and Changemakers in Sustainable Tourism in 2018 announces the 2018 Booking Booster Programme, as well as a series of weekend programmes for early-stage startups and a new €2 million fund for non-profit projects innovating in sustainable tourism

AMSTERDAM, NETHERLANDS — DECEMBER 4, 2017 — Building on its successful launch in 2017, today, one of the world’s largest e-commerce companies and digital technology leader, is announcing the 2018 Booking Booster Programme, a three-week accelerator in Amsterdam for social enterprise scale-ups in sustainable tourism. In addition to the €2 million in grants awarded through Booking Booster, the company is also announcing its plans to further expand its efforts to support organisations and individuals throughout the broader sustainable tourism industry with two new initiatives for a total of more than €4 million in support available in 2018. The first new programme is the Booster Labs, a series of short, regionally-focussed weekend programmes that are slated to run globally throughout 2018, dedicated to giving early-stage startups in sustainable tourism the insights, tools and skills they need to grow and increase their impact. The second new initiative is the Booking Cares Fund, a separate €2 million grant programme to champion individual non-profit changemakers in sustainable tourism and support their search for new and unexpected solutions to strengthen local communities, preserve and promote culture, protect natural resources and spread tourism activities more evenly.

In helping travellers to explore and experience more than 120,000 unique destinations all over the world, also seeks to contribute to the ongoing health of these same destinations so that future generations can continue to enjoy them for years to come. The Booking Booster, Booking Booster Labs initiative and the Booking Cares Fund further this mission to make a positive impact globally.

“The Booking Booster, our new Booking Booster Labs initiative and the Booking Cares Fund have all been specially designed to support important, innovative players in different sectors throughout the entire sustainable tourism ecosystem,” said Gillian Tans, CEO of “By identifying, funding and mentoring early stage start-ups, social enterprises scale-ups and the non-profit projects and changemakers from universities, governments and NGOs that bring them all together, we can help make an even more meaningful impact. We can empower people and organisations to affect real change to help further a healthy and sustainable future for thousands of destinations all around the world.”


Booking Booster: Accelerator programme for social enterprise scale-ups

For the 2018 Booking Booster Programme, will select and invite a small group of social enterprises in the sustainable tourism sector that are ready to scale their business plans to a three-week accelerator programme in Amsterdam in May 2018.

The programme will consist of a series of lectures, hands-on workshops and coaching sessions, culminating in a final pitch to receive a grant of up to €500k from’s €2 million fund in order to help support the next stage of projected growth for the participating scale-ups. All the social enterprises will also receive several months of ongoing mentoring and coaching from experts, as well as opportunities and access to collaborate with on potential innovation initiatives and experiments to help accelerate their future growth.

Applications open as of today (December 4th, 2017), so visit the Booking Booster section on the Booking Cares website for more details.


Booster Labs: Weekend programmes for early-stage startups

In order to help foster and encourage entrepreneurial startups in sustainable tourism at the very earliest stages of their development, is introducing the Booster Labs to provide them with the insights, tools and skills they need to grow and increase their impact.

Over the course of a weekend, a select group of 10 - 15 startups will participate in hands-on workshops and lectures presented by experts in startup growth and sustainable tourism. They will also be paired with mentors to provide guidance and support as they explore growth-hacking opportunities for their businesses. The weekend programmes culminate with each startup pitching their proposed roadmap to a jury of industry experts to win grants between €10,000 and €25,000 from a separate fund specifically set up for the Booster Labs.

The first Booster Lab weekend has just taken place in Barcelona with the next due to take place in Tel Aviv from March 1 – 3rd 2018, for which applications open on December 11th. See the Booster Labs section on the Cares website for more information and upcoming application deadlines for additional startup weekends planned for the US and Asia in summer 2018.


Booking Cares Fund: Grant programme for non-profit changemakers

With the new €2 million Booking Cares Fund, wants to also provide support to disruptive innovators in the non-profit realm that are passionate about making a difference in the sustainable tourism industry.

Coming from a broad range of non-profit backgrounds, including higher education, government, and NGOs, is looking for individual changemakers that have ground-breaking, innovative projects to support. Leaders with bold, ambitious ideas to truly transform the sustainable tourism industry will be awarded with grants between €100 and €250k based on their grant applications. Entries will be judged on a project’s potential to produce meaningful change that can scale. The projects must be backed by data and be able to produce measurable results.

Applications for the Booking Cares Fund open as of today (December 4th). For more information and application details, visit the Booking Cares Fund section of the website.

Booking Booster, the new Booster Labs and the Booking Cares Fund sit alongside’s internal volunteer programme, Booking Cares, where employees have long partnered with local organisations on projects that help improve destinations worldwide. Together these initiatives make up and further expand’s Booking Cares commitment.



Established in 1996 in Amsterdam, B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of The Priceline Group (NASDAQ: PCLN), now employs more than 15,000 employees in 204 offices in 70 countries worldwide.

With a mission to empower people to experience the world, invests in digital technology that helps take the friction out of travel. At, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The website and mobile apps are available in 43 languages, offer over 1.5 million properties, and cover more than 120,000 destinations in 229 countries and territories worldwide.

Each day, more than 1.5 million room nights are reserved on our platform. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily with, without booking fees and backed up by our promise to price match. Via our customer experience team, customers can reach 24/7 for assistance and support in 43 languages, any time of the day or night.

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